Marketing Case Study: iCore Commercial Real Estate

iCore Commercial Real Estate is a real estate management firm targeting medium-sized businesses throughout the US. Ozyp researched the target market and found that all CFOs have one thing in common, they love to reduce capital expenses. iCore was uniquely positioned in the industry to reduce business occupancy costs while helping small businesses accelerate their business strategies. Ozyp built brand strategies around the fact that the company consistently delivers significant cost savings on commercial leases and property.

Ozyp wrote the marketing plan, created a professional logo and built a strong internet presence. The iCore web site solidified the company as safe and dependable. Client case studies reinforced the potential cost savings derived from using iCore. Ozyp also developed a direct mail program that produced a 7% response rate resulting in several quality leads.

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