Case Study: Lason

In a partnership with another marketing company, Ozyp developed branding strategies for a former $100 million document imaging company recovering from the stigma of bankruptcy.

Ozyp suggested that the company focus its marketing plan on being the most secure choice in their industry. No other company in their industry had claimed security as a brand strategy. So, Lason claimed it and never looked back. The company turned a profit within two years of emerging from bankruptcy protection. They currently have the reputation as the most secure choice in document imaging and management.

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