Case Study: Dealers Finance

Dealers Finance provides financial products for fast-growing, used car dealerships. The company found itself competing against two larger, well-known national competitors. After nine years in the marketplace Dealers Finance needed to promote a unique position in their industry. Ozyp created and implemented an extensive research campaign that revealed the following fact: Dealers Finance was the only financing company that visited their customers’ car lots every week.

Ozyp implemented a comprehensive branding campaign based on the company’s dedication to customer service. The development of the brand continued by creating the theme “Your friend in the finance business” This theme was implemented in print ads, a direct response campaign, sales support materials, the company web site and a Search Engine Marketing (SEM) campaign on Yahoo and Google to drive traffic to the website.

One year after the campaign was implemented, Dealers Finance revenue grew by 64% and new accounts increased by 12% from the previous year. The second year the company’s revenues doubled. Ozyp’s proven strategies help small businesses grow quickly by figuring out what makes them unbeatable. We then create the overall message and get it in front of your target market.

Do you like what you see? If you want to get to work developing your brand promotion strategies, click here.